RadioOnFire.com - Russell Wilson joins the ranks of fellow athletes trying their hands at media production such as LeBron James and Stephen Curry as he and his wife Ciara launch a production company called Why Not You Productions. The company will focus on digital content, television, and film projects that tell "inspiring and aspiring narratives and human interest stories."
Wilson is hoping this venture opens up the public to his more creative side. He told The Hollywood Reporter: "I hope they see a person who is innovative and creative, someone who builds something from nothing. We want to be able to impact lives. That’s what we want to do at the end of the day — even from the kids space. We just want to tell stories that connect with the world and to the emotions."
In a joint statement regarding the launch of their new venture, Ciara and Russell stated:
"While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives, [...] We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent."