- Jay-Z is getting more backlash for his NFL partnership than I am sure he expected. The American rapper, songwriter, producer, entrepreneur, and record executive is considered among the best rappers of all time.  He is regarded as one of the world's most significant cultural icons and has been a global figure in popular culture for over 20 years. The newly minted Billionaire also has the reputation of being a shrewd businessman.

The news hit last week, in the middle of the NFL’s preseason, where the top headline was whether or not Antonio Brown froze his foot off. It really came out of nowhere: Roc Nation would be the league’s “live music entertainment strategist,” consulting on entertainment and social justice projects. Considering the NFL hasn’t exactly been the forebear of racial equity in the league—notably, in its handling of the still-unsigned Colin Kaepernick’s national anthem protests—the whole deal, or at least what we knew of it, felt off.

Bryan Michael Cox, a Grammy-winning songwriter, alleged that Jay-Z phoned his friend, rapper Jermaine Dupri, to reject a similar deal with the NFL to produce all of the musical acts for its 2018 Super Bowl LIVE show. "I'm not saying that it can't turn into some good shit," Cox said. "We're also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it.... When we all had that meeting with the NFL, all that shit was part of the same shit.” Keep in mind, we still don’t know all the details from the Roc Nation-NFL partnership—but don’t expect players and celebrities to keep quiet leading up to the September 5th kickoff of the new season.

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