A new commercial to celebrate the iconic Cadbury Creme Egg’s 50th anniversary has sparked controversy.
But it’s the money shot at the end of the video that has viewers clutching their pearls, depicting two men passing the sweet treat to one another in their lips before bursting the egg and its creamy contents.
“Cadbury’s is well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offense to members of the Christian community during the most important feast in their calendar.”
“By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism,” the petitioner alleges, “by claiming that any objections must be rooted in ‘homophobia,’ but members of the LGBT community have also expressed their dislike of this campaign.”
The author goes on to accuse the Cadbury campaign of using sexually explicit content to provoke viewers while “seeking to hide under cover of LGBT rights.”
“Calling all eggshibitionists: Let the eatertainment begin!” the ad’s voice-over annouonces. “Lickers, let loose … Discreaters, come out of your shell,” the voice continues.
They concluded, “Exposing children to sexualized content constitutes a form of grooming. It is well-known that children will often copy what they see on the screen.”
“Cadbury has always been a progressive brand that spreads a message of inclusion, whether it is through its products or brand campaigns,” the company said in their written statement. “We are proud of our Golden Goobilee advert which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg. To illustrate this and showcase the joy our products bring, a clip of a real life couple sharing a Cadbury Creme Egg was included in the advert.”
Viewers have also since come out in support of the sex-positive commercial.